{
  "brand": "Forward55",
  "status": "canonical foundation v1",
  "promise": "Useful enough to trust. Interesting enough to open.",
  "theme": "More Life Ahead.",
  "visual_territory": "Curious Editorial",
  "audience": "Adults 55+, especially active, curious, digitally engaged adults roughly 55\u201375.",
  "personality": [
    "smart",
    "curious",
    "optimistic",
    "modern",
    "human"
  ],
  "logo_assets": {
    "master": "assets/logos/forward55-master.png",
    "naples": "assets/logos/forward55-naples.png",
    "profile_icon": "assets/logos/forward55-icon-coral-white-transparent.png"
  },
  "motif_assets": {
    "status": "V2 candidates; transparent PNG available; final SVG and variants in production",
    "base_path": "assets/motifs/",
    "files": [
      "question-mark.png",
      "retro-tv.png",
      "lightbulb.png",
      "speech-bubbles.png",
      "robot.png",
      "number-5.png",
      "scribble-circle.png",
      "arrow.png",
      "starburst.png",
      "underline.png"
    ]
  },
  "colors": {
    "navy": "#0B1730",
    "coral": "#FF4D3A",
    "teal": "#00B3A6",
    "cream": "#FAF6EE",
    "gold": "#FFC43D",
    "white": "#FFFFFF"
  },
  "fonts": {
    "display": "Oswald",
    "body": "Source Sans 3"
  },
  "editorial_franchises": [
    "Quiz",
    "Remember This?",
    "5 Things",
    "Worth Knowing",
    "Surprisingly Useful",
    "Good Question",
    "Worth Talking About",
    "AI & You",
    "55+ Perks / Deals"
  ],
  "visual_rules": [
    "Use official supplied logos; do not regenerate or approximate them.",
    "Prefer varied editorial compositions over one rigid social template.",
    "Use hand-drawn/illustrative motifs rather than generic SaaS iconography.",
    "Use generous whitespace and strong typographic hierarchy.",
    "Photography should show contemporary, relatable adults 55+; avoid stereotypical senior advertising."
  ]
}