# Forward55 brand system

Canonical human brand site: https://brand.forward55.com

Before creating Forward55 work:
1. Read /brand.md
2. Read /tokens.json
3. Use official logo assets; do not redraw or regenerate them.
4. Follow Curious Editorial visual territory.
5. Use Oswald for display and Source Sans 3 for body/UI.
6. Use hand-drawn editorial motifs rather than generic software icons.
7. Preserve generous whitespace and varied editorial layouts.
8. Avoid stereotypical senior/Medicare/retirement imagery.
9. Do not invent new brand treatments when an approved pattern exists.
10. For business strategy, use the current Forward55 Business & Operating Bible separately.